How to Enhance Attribution Models for Optimum ROI Advertising and marketing attribution models give an effective way to optimize your campaigns for optimum ROI. By examining the consumer trip, you can identify which touchpoints are driving conversions and how much value they add. Take a retail

How to Enhance Attribution Models for Optimum ROI Advertising and marketing attribution models offer a powerful method to enhance your advocate optimum ROI. By analyzing the customer journey, you can determine which touchpoints are driving conversions and just how much worth they include. Take